Join the #HT Challenge and Stop Human Trafficking Around the Super Bowl

Super Bowl 50 will take place on February 7 in Santa Clara, California. The Super Bowl attracts tens of thousands of fans to the host city, and millions of television viewers, making it the most watched broadcast of the year. But it also attracts a sector of violence, organized criminal activity that operates in plain sight without notice, including Human Trafficking in both the sex and labor industries. Our efforts should not be misconstrued as vilifying the National Football League, but rather acknowledging that unacceptable behavior can and does happen around major sporting events.
Since 2011, states hosting the Super Bowl have been making efforts to tackle and deter this crime and these preventive measures have become a regular part of Super Bowl preparations. At the same time, advocates against Human Trafficking have been working in tandem with the state government to raise awareness about this crime. Many of you may remember the efforts of our NJ Coalition Against Human Trafficking leading up to the 2014 Super Bowl in New Jersey.

What Can You Do?
Join the #HT Challenge – a social media campaign sponsored by the NJ Coalition. The Challenge is to spread the word about human trafficking leading up to the Super Bowl and then joining together to make the topic go viral during halftime.   

There are three steps to participating in the #HTChallenge. You can find any further information you need on the #HTChallenge website.

1. Join Thunderclap: Sign up for Thunderclap to post or tweet with hundreds of others during halftime of the Super Bowl. This simultaneous posting creates a “trend” in social media. Click this link: (or go to and search #HTChallenge)

2. Share on your social media: From now until the Super Bowl on February 7, share on your personal and your organization’s social media using quotes and images from With each post or tweet, be sure to type in one or more hashtags (#): Using the hashtags #Htchallenge or #HalftimeChallenge helps create a trend for that topic. You can also direct your posts and tweets to government officials, organizations, basically anyone you want to know about it by adding @personsname to your posts. Ex. @POTUS or @whitehouse (goes to the President) 

3. Share the message in person: At your own Super Bowl party or one you are attending, speak for just a few minutes about the issue of human trafficking. Not sure what to say? Resources and talking points can be found on the HTChallenge website under Game Plan.

If you have any questions or need more information, be sure to check out the or email Katie Irwin at the Coalition ( or Susan Panzica at Justice Network (

In 2013, the NJ Coalition Against Human Trafficking (Coalition), led by the CRC of Greater MetroWest NJ, celebrated the passage of the NJ Human Trafficking Protection, Prevention and Treatment Act and this year received a proclamation from the NJ State Senate for their recognition of Human Trafficking Awareness Day on January 11, 2015. The proclamation was presented publicly to the Coalition by Senate President Stephen Sweeney and Senator Nellie Pou, followed by a series of inspiring statements by Senate Majority Leader Loretta Weinberg, Senate Minority Leader Tom Kean, Jr., and Senators Ronald Rice and Diane Allen. It is through the strong relationship between advocates, service providers, law enforcement officials, and legislators that New Jersey is one of the leading states in anti-human trafficking efforts.

Human Trafficking will also be the focus of an event at the Jewish Center in Princeton NJ and a focus of the Government Affairs Institute of the Jewish Federation of North America (JFNA) in February.


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